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As an automotive brand with a high symbolic value, Mercedes-Benz wants to communicate with its public, inform them, maintain their interest and build brand loyalty. But the brand also wants to maintain and develop its public image. Among the many communication methods available, the choice of a specific customer magazine is unavoidable. It offers the possibility to focus on many topics directly related to the brand, such as the arrival of new models, the famous historical models of the Star ....Read more

Iconic brand in the automotive world, Mercedes-Benz must speak to its audience to inform and maintain their interest and retention, but also to maintain and develop their image. Distribution in France: 250,000 copiesFrequency: quarterly Reader profile:35-55 years and older80% – 20% men women2 times the average salaryHigher educationOccupational group: entrepreneurs, freelancers, executives or senior managers Interests in: comfort, luxury, new technologies, gadgets, travel, cos....Read more