Iconic brand in the automotive world, Mercedes-Benz must speak to its audience to inform and maintain their
interest and retention, but also to maintain and develop their image. Luxury magazine of 144 pages.
Diffusion Belgium: 102,000 copies
Frequency: quarterly
Reader profile:
Breakdown 55% NL / FR 45%.
35-55 years and older
80% – 20% men women
2 times the average salary
Higher education
Professional group: entrepreneurs, freelancers, executives or senior managers
Interests in: comfort, luxury, new technologies, gadgets, travel, cosmetics, jewelry, fashion, home and sports
Hobbies: golf, tennis, sailing
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